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Learn Marketing

Here in Training Cover your learning in Marketing Management will help you to create strategies for product development, pricing, promotion, and distribution. It will equip you in responding to the demands of competitors, the government, and larger social issues – better.
Through our six weeks and six months industrial training program, one can develop a career after training in MR in sectors ranging from FMCG, Retail, Tourism, Banking, Hospitality, IT, Media, PR & Advertising, Consultancy, Market Research etc. Let us briefly look into the different job profiles a candidate can expect after Training in marketing.

Pre-Requisites

Basic Knowledge Of Management

Tools

N/A

Duration

Six Weeks

Pay Online

Six Weeks

Marketing Module

Statistical Analysis and Operations Research

  • Statistics
  • Measures of Central Tendency
  • Sampling
  • Decision Theory and Games Theory

Marketing Research and Management

  • Introduction
  • Market Analysis and Selection
  • Product decisions
  • Pricing Decisions
  • Distribution Channels and Physical distribution
  • Promotion Decisions
  • Issues and developments in marketing

Sales Management

  • Sales management and Organization
  • Personal Selling
  • Sales Operations
  • Salesmanship
  • Sales Force Management

Computer Application

  • Introduction of computers
  • Operating System and its features
  • MS-Office
  • Programming Logic and Techniques
  • Data Communication and networks

Consumer Behavior

  • Individual determinants of Consumer Behavior
  • Group determinants of Consumer Behavior
  • Environmental influences on Consumer Behavior
  • Consumer decision making process

Corporate Strategy

  • Business Policy
  • Top management and its responsibilities
  • Corporate planning and strategy

Service marketing and CRM

  • Nature and Scope
  • Understanding Customers
  • Product, Pricing and Place
  • Promotion, People and Process
  • Service Models

Product and Brand Management

  • Product Mix
  • Concept of STP
  • Product Research
  • Branding

Management information System (MIS)

  • Concept and introduction to MIS
  • Decision making and MIS
  • Types of Information Systems
  • System Development Life Cycle (SDLC)
  • Computer Networks and implementation

Industrial Marketing

  • Industrial Marketing
  • Organizational Business
  • Industrial Market segmentation
  • Distribution channel management

Online Training

  • Learn the technologies right from your computer over internet. Enjoy the lightning fast access to our training courses online.
  • No more crowded classrooms for the training.Get access to our certified trainers and enjoy one-on-one discussion with them via learning management portal.
  • Lifetime access to the portal to request for any course in future by just raising a request.
  • Get the course completion certificate on completing your courses online with ease
  • Live discussion board among students to collaborate on various topics and discussion threads for a well-rounded learning experience.

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About Us

TrainingCover is a unit of Technospecs Technologies Pvt Ltd and has office in Mohali and Chandigarh. TrainingCover has a full spectrum of the trainings for the IT and non-IT sectors. TrainingCover focuses on providing the six weeks/ six months industrial training both classroom based and online for the students from various degree and diploma colleges. The training solution from TrainingCover is designed by the professionals in the training industry only. TrainingCover believes that the training should be handled by the qualified and certified trainers for better learning experience. The training is handled by the one of the best LMS (learning management system) available which makes the training enjoyable and well rounded.

Locate Us

  • TrainingCover
  • E-196, Industrial Area, Phase 8(B)
  • Mohali, Punjab 160055
  • Phone: 82889-29744, 0172-4677177
  • Email: contact@trainingcover.com

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